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The International Exposition Yeosu Korea 2012 opened for three months on May 12 in the New Port area, Yeosu, Jeollanam-do (South Jeolla Province). The International Exposition is intended to enhance the mutual understanding of humanity, improve welfare, and present a future vision for humanity. It is not an ordinary trade exhibition like others: It is an entirely global affair that represents countries, not corporations, and it promotes the name branding of every participating country. For this reason, the Expo is often referred to as ``the economic and cultural Olympics,`` and even called, ``one of the three major international festivals,`` along with the Olympic Games and the FIFA World Cup. More than 100 countries will participate in Expo 2012 Yeosu to present their latest ocean technologies and join the discussion to improve the ocean environment.

The International Exposition is authorized by the Bureau International des Expositions (BIE). Expo Yeosu 2012 has special meaning to the Republic of Korea as hosting the event proves that it has gained a significant presence in the international community, which enables it to present to the world critical issues facing humanity and seek common solutions to them with other countries.