GM, Hyundai reportedly in talks to share pickups, electric vans in North America

Hyundai Motor and General Motors are close to finalizing a deal for Hyundai to share two electric commercial van models with the U.S. auto giant, according to a source familiar with the talks as well as Hyundai documents reviewed by Reuters, Azernews reports.
In return, GM might provide Hyundai with pickup trucks to sell under its own brand in North America, the source said.
Such arrangements could kick off a broader partnership as the
companies, two of the world's largest automakers, hold wide-ranging
discussions, the source said. The documents reviewed by Reuters
show Hyundai is considering deals with GM that include joint
purchasing or development involving computing chips,
next-generation batteries and battery materials.
Like many global automakers, GM and Hyundai are facing rising
competition from Chinese EV makers and the threat of a global trade
war, prompting them to consider sharing products to slash
spending.
Hyundai would produce vans to be sold under both its own brand and
GM's, initially importing them from Korea, according to the
documents and the person familiar with the talks. But Hyundai is
considering manufacturing the vans in North America by 2028. The
person said the Korean automaker is exploring building a new plant,
adding production to an existing facility or contracting out the
manufacturing.
The talks on pickups focus on GM sharing its midsize trucks,
branded as the Chevrolet Colorado and GMC Canyon in the United
States, one of the sources said. Hyundai also wants to sell a
version of GM's popular full-size pickups, the source said, but the
U.S. automaker hasn't put that option on the table.
Any pickup-sharing deal likely will take longer to finalize than
the commercial van arrangement, the person said.
The automakers are also discussing the possibility of Hyundai
providing GM with compact SUVs it could add to its product lineup
in Brazil, the source said.
Hyundai said in January that it is in talks to supply electric
commercial vehicles to GM as part of a preliminary agreement to
explore how the automakers could cooperate on vehicles, supply
chains and clean-energy technologies to cut costs and speed up
development.
Details of the partnership talks, including a potential
pickup-sharing deal, are reported here for the first time.
GM declined to comment on the specifics of the negotiations but
said in a statement, "Both companies continue to explore potential
areas of collaboration."
Hyundai said in a statement that nothing has been finalized in
ongoing talks but that the automakers are exploring deals "across
key strategic areas."
Competitive threats, geopolitical tensions
Chinese EV producers have upended the auto industry with high-tech,
low-cost models. GM is among many legacy automakers losing sales in
China, the world's largest auto market, while aiming to boost
revenues elsewhere. Hyundai's business in the country is minimal
but it faces the threat of Chinese exports globally.
Both automakers also face geopolitical tensions heightened by
tariffs being levied or threatened by U.S. President Donald Trump,
which could curtail their ability to use imported components and
push them to set up more U.S. manufacturing.
Tariff threats are also adding uncertainty to the GM-Hyundai
partnership talks, according to two sources familiar with the
matter.
A commercial van deal could help GM better compete with the Ford
Transit and Ram ProMaster without the major investment required to
develop its own model, said Sam Fiorani, vice president at research
firm Auto Forecast Solutions.
GM needs new commercial vans, he said, because it is expected to
phase out production of its decades-old Chevrolet Express and GMC
Savana vans soon.
Hyundai is considering sharing its compact electric commercial vans
based on its ST1 electric commercial vehicle. It would also give GM
a larger electric commercial van it is developing to challenge the
Mercedes-Benz Sprinter, according to the documents and one of the
sources. The two automakers might share sales and service networks
for the vans, the Hyundai documents show.
The smaller van would initially be assembled at Hyundai's factory
in the Korean city of Ulsan and potentially supplied to GM starting
in mid-2027, the documents say. The model will be followed in 2028
by the larger van, similar in size to Hyundai's Solati.
The new North American commercial van factory under consideration
would target production of 60,000 units by 2030 and more than
100,000 in 2032.
Small SUVs and pickup trucks
With Hyundai increasing its U.S. sales while its China sales
decline, it has emerged — along with GM — as a challenger to Tesla
in the EV market. But unlike the U.S. brand, the Korean company has
little presence in the lucrative U.S. commercial vehicle and truck
market.
Hyundai can use the GM partnership to gain a foothold in those
segments, where rivals like Toyota and Nissan struggle to compete
with Detroit's Big Three automakers, said Fiorani.
As Hyundai aims to convince GM to share its hot-selling pickups, it
is considering giving GM a small sport utility vehicle called the
Creta to refresh its model lineup in Brazil, one of the sources
said.
A third source said GM hopes to partially make up for its
struggling business in China through Hyundai partnerships. GM, the
person said, could use Hyundai's small and mid-sized vehicle
platforms to potentially expand in South American markets.
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