Azernews.Az

Laman Ismayilova

Read more

Azerbaijan Culture Minister Adil Karimli has received a delegation from TikTok, a prominent video content social media platform that has rapidly risen to global popularity, Azernews reports citing the Culture Ministry.

The meeting was attended by TikTok Vice-President for Public Policy Helena Lerch, Director of the Public Policy and Corporate Relations Department in Eastern Europe Sergey Sokolov, and the company's advisor on government agencies Emin Akhundov.

The Culture Minister Adil Karimli expressed gratitude to the TikTok delegation for taking part in the prestigious COP29 event hosted in Azerbaijan, stressing the importance of international cooperation in addressing global challenges.

A significant topic of discussion was the "#LearnOnTikTok" campaign, a competition that took place earlier this year with the cooperation of the Azerbaijani Culture Ministry.

This initiative proved to be a resounding success, allowing users to produce and share over 20,000 educational videos in just two months.

During the meeting, both parties discussed the mutual interest in generating fresh and relevant content in the realm of culture through this dynamic platform

The Azerbaijani Culture Minister expressed its eagerness to continue strengthening cooperation with TikTok, particularly in initiatives that promote cultural awareness and educational content.

The discussions also covered various culture-related projects, exploring how TikTok's capabilities could enhance cultural expression and access across Azerbaijan.

The partnership between Azerbaijan and TikTok reflects a growing trend among governments to leverage social media platforms for educational and cultural purposes.

These initiatives show the continued work to use technology to share educational content and broaden cultural stories in our connected world today.