Azernews.Az

Laman Ismayilova

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Mamagama trio has unveiled their track "Run With U", which will represent Azerbaijan at the 69th Eurovision Song Contest, Azernews reports. The composition was written by Safael Mishi, Roman Zee and KHVS.

Run with U will bring a new breath to the Eurovision stage thanks to modern sound technologies, powerful rhythms and impressive melody. The composition is aimed at inspiring listeners.

The official video, filmed in a futuristic style, features artists who represented Azerbaijan at Eurovision in previous years. The video is built on a gripping plot emphasizing the power of music: a robot fights to return to life, but despite all the efforts of the band members Hasan and Arif, this turns out to be impossible.

Representatives of Eurovision 2023, twin brothers Tural and Turan, come to their aid, but their attempts are also in vain. Everything changes with the appearance of Eurovision 2024 participants Fahree and Ilkin Dovlatov.

Ilkin, who has a unique voice and is known as a mugham performer, brings a saz, a symbol of Azerbaijani national culture, and hands it to Hasan and Arif. The moment they touch the strings of the instrument, a miracle happens - the robot comes to life.

Although Azerbaijani national instruments have previously been featured on the Eurovision stage, this is the first time in the history of the competition that the sound of the saz will be heard throughout Europe. This instrument symbolizes the deep connection between music and the human soul, as well as its ability to bring even inanimate objects to life.

The creative team of the video sought to create the perfect combination of music and visual aesthetics. Head of the Azerbaijani delegation to Eurovision Nurlana Jafarova and media director Turab Teymurov shared their thoughts:

"We approached this video not just as a music video, but as a story with a deep meaning. The return of the robot to life demonstrates not only the power of technology, but also the eternal influence of music on the human soul. The main role of saz in this process is a symbol of our love and respect for cultural heritage. We hope that this visual and musical harmony will give the viewers an unforgettable experience."

The director of the video is Elvin Ahmadoglu, who masterfully combined visual aesthetics and emotional plot, creating a unique work.

Formed in 2021, Mamagama consists of young and talented musicians - Asaf Mishiev, Hasan Heydar and Arif Imanov. Their work is distinguished by bold musical experiments, a combination of different styles and a modern sound.

The song "Run with U" will be a great opportunity for the group to present their art to an international audience.

Mamagama's performance will take place on May 13 in the Second Half of the First Semi-Final on May 13.

The official video and song can be viewed on the Eurovision YouTube.

The 69th Eurovision Contest will take place from May 13 to 17, in Basel, Switzerland, following the country's victory at the 2024 contest with the song "The Code" by Nemo.

Organised by the European Broadcasting Union (EBU) and host broadcaster the Swiss Broadcasting Corporation (SRG SSR), the contest will be held at St. Jakobshalle and will consist of two semi-finals on May 13 and 15, as well as a final night scheduled for May 17, 2025.

The three live shows will be presented by Hazel Brugger and Sandra Studer, with Michelle Hunziker joining for the final.

Thirty-seven countries will participate in the contest, with Montenegro returning after a two-year absence.