Azernews.Az

Laman Ismayilova

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Azerbaijan Fashion Week will once again open its doors, turning Baku into the epicentre of fashion and creativity, Azernews reports. The fashion show will take place at Baku International Sea Port on December 8-9.

The 17th season promises to be a vibrant event, bringing together talented designers, ambitious ideas, and intercultural dialogue. The runway will showcase not just collections but bold manifestos reflecting the unique philosophy of Azerbaijani and global fashion.

The event is supported by the Center for the Development of Cultural and Creative Industries YARADICI, with the famous Hello! magazine as the official media partner for the 17th season. For over 80 years Hello! has been a leading international brand reporting on celebrities, cultural milestones, and iconic fashion events.

Azerbaijan Fashion Week is more than just a series of shows. It is a platform where fashion becomes art and a voice for change. The goals of the project are ambitious:

• To support young designers and promote the "Made in Azerbaijan" brand on an international stage.
• To highlight sustainable development through fashion by encouraging the use of recycled materials, eco-friendly collections and conscious consumption.
• To preserve cultural traditions while reimagining them through modern design.

This season promises a rich program with the participation of international bloggers, journalists, industry professionals, buyers and designers. Renowned designers from Azerbaijan, South Korea, Georgia, Russia, Kazakhstan, Turkey, and Uzbekistan will present their collections. Each show will serve as a dialogue between tradition and innovation: Eastern motifs, daring silhouettes, and refined craftsmanship that will captivate even the most discerning audiences.

The official face and ambassador of the 17th season of AFW 2024 is Via Lemann, a top model who has graced the runways of Paris Haute Couture Week and Milan Fashion Week. Her career and creativity perfectly embody the values of Azerbaijan Fashion Week: style, elegance, and innovation.

The 17th season is not only dedicated to fashion but also to global themes. AFW continues the dialogue initiated at COP 29, addressing issues of ecology, sustainable production, and cultural diversity, themes reflected in every show.

In this context, on December 9, the runway will host the collections of the winners of the "Up-Cycle Jeans" competition, held in May 2024. This competition, aimed at promoting eco-conscious fashion, offered young talents a unique opportunity to showcase their creations made from recycled materials. The winners received valuable prizes, including the chance to present their collections on the runway of the 17th season of Azerbaijan Fashion Week and support in developing their first capsule collections.

Fashion as art, fashion as philosophy, fashion as a bridge between past and future – all of this will find its expression in the 17th season of Azerbaijan Fashion Week.

Media partners of the event are Azernews.Az, Trend.Az, Day.Az, and Milli.Az