Azernews.Az

By Laman Ismayilova

Baku hosted a meeting of Azerbaijani designers with the organizers of the Mercedes-Benz Fashion Week Baku and Baku Fashion Week.

The designers gathered together to discuss the upcoming fashion season and new suggestions, Trend Life reported.

The founder and organizer of the Fashion Week in Baku, Hafiz Agayev, thanked all participants noting that Azerbaijan has many talented designers.

"I know and I see how they love and appreciate fashion and I am sure that soon our joint efforts will make our city one of those influencing the world of fashion."

A good example of that is Georgia, added Agayev.

The event organizers further informed about the concept, terms of participation, innovations of the upcoming season. Big surprises await fashionistas this fall.

The event organizers actively cooperate with photographers, designers, media representatives and model agencies of other countries. They are looking for new names in Azerbaijan, as well as reliable partners and colleagues for organizing the project.

Fashion Week is a platform for demonstration of new seasonal collections, meeting with regular and potential customers (local and foreign), buyers and much more.

Fashion experts, critics, lecturers are invited to conduct master classes. Within the framework of the Fashion Week, meetings, training and competitions are held to support and develop the fashion industry of the country.

The shows are held twice a year (in spring and autumn). Since the fall of 2016, the "see now-buy now" system has gained popularity, which was adopted by many designers throughout the world. Designers and fashion houses represent not only seasonal, but also off-season collections.

A group of photographers working in Germany, London, Russia, Georgia, France will film the shows and backstage for the project.

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Laman Ismayilova is AzerNews’ staff journalist, follow her on Twitter: @Lam_Ismayilova

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