Life Is On: Schneider Electric Brand Strategy leverages connectivity to drive sustainability, efficiency, reliability and safety for customers
Schneider Electric, the global specialist in energy management and automation, announced a new global brand strategy that comes at a critical point of transition for the industry, in which the business and societal landscape are being transformed by urbanization, digitization and industrialization.
That strategy, Life Is On, is fueled by Schneider Electric’s Operational Intelligence approach to IoT. The approach will transform how people and organizations consume energy, better automate industrial processes, and increase the quality of business decisions, while improving their lives.
The Life Is On brand strategy will help clearly show how the company is helping its customers around the world take advantage of this fundamental shift, leveraging Schneider Electric’s expertise in the operational technology (OT) that controls our society’s most important processes and connecting it to the information technology (IT) that we rely on to simplify our lives and make better decisions. This approach, which Schneider Electric refers to as building Operational Intelligence, relies on optimized automation and control, advanced remote management, predictive maintenance, enabling managed services, advanced analytics and generation of actionable information to drive informed decision-making in our homes, manufacturing facilities, data centers, buildings and cities.
“We build energy management and automation technologies that ensure Life Is On everywhere, for everyone and at every moment. We think access to energy is a fundamental right for everyone on our planet and we engineer solutions to make energy safe, reliable, efficient, sustainable and connected" said Jean-Pascal Tricoire, Chairman and CEO, Schneider Electric.
"We invest heavily in innovation, connecting our products and systems through the Internet of Things to our portfolio of software, making energy more distributed and connected. Our solutions serve the key markets of residential, buildings, data center and networks, energy and infrastructure, and industry, globally. We are committed to helping our customers succeed in this new reality by transforming their businesses and organizations into more connected enterprises -- with deep, real-time, Operational Intelligence.”
Industry Collaboration
To further support this vision for IoT-powered Operational Intelligence, Schneider Electric has announced that the company had been elected to the steering committee of the Industrial Internet Consortium (IIC). Through this appointment, Schneider Electric will take a more central role alongside thought leaders from AT&T, Cisco, General Electric, IBM and Intel in developing recommendations for industry specifications and developing frameworks to speed the adoption of industrial IoT technologies around the world. The IoT-enabled makket is set to grow to $10 trillion annually by 2025, according to McKinsey, through IoT’s ability to enable higher levels of collaboration, change the way goods are produced and influence the way we work.
John Tuccillo, Senior Vice President, Industry and Government Affairs, will represent Schneider Electric on the Industrial Internet Consortium steering committee.
The Industrial Internet Consortium's Executive Director, Dr. Richard Soley, said: “The next wave of transformation in manufacturing and plants is coming from how connectivity can yield even more intelligence. This is where innovation from companies like Schneider Electric and our other members come into play. Like our other members, Schneider Electric’s innovation in the fields of energy and process efficiency and its range of connected products and solutions will help fuel IoT to the next level -- where lives, processes and whole supply chains will see significant transformation."
In addition, Schneider Electric has also announced it has entered into a collaboration with the Hong Kong University of Science and Technology-Massachusetts Institute of Technology (HKUST-MIT) Research Alliance Consortium to advance IoT solutions and adoption. For more information, http://hkust-mit.consortium.ust.hk/about-us/.
IoT technologies are fundamental to Schneider Electric’s focus areas in market segments such as water, oil and gas, data centers, mining, utilities, healthcare, food and beverage and smart cities, as a way to further maximize efficiency and sustainability for customers. Through partnerships like the work with the Industrial Internet Consortium and HKUST-MIT, Schneider Electric is focused on developing new technologies and services that will drive intelligence, efficiency and connectivity to help customers meet these new and emerging challenges.
Other key elements of the Life Is On brand strategy include delivering new solutions and services that further Schneider Electric’s commitment to connectivity, sustainability, efficiency and reliability and safety. For more information, please visit our Life Is On page.
About Schneider Electric
Schneider Electric is the global specialist in energy management and automation. With revenues of €25 billion in FY2014, our 170,000 employees serve customers in over 100 countries, helping them to manage their energy and process in ways that are safe, reliable, efficient and sustainable. From the simplest of switches to complex operational systems, our technology, software and services improve the way our customers manage and automate their operations. Our connected technologies will reshape industries, transform cities and enrich lives. At Schneider Electric, we call this Life Is On.
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