Azernews.Az

Qabil Ashirov

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A new initiative is underway to tap into the economic potential of the East Zangazur Economic Region, a project that could shape the future of Azerbaijan's economic and tourism sectors. As reported by the National Confederation of Entrepreneurs' (Employers') Organizations, the head of the Tourism and Services Commission, Ruslan Guliyev, has shared insights into the country's ongoing efforts to boost its tourism profile abroad, alongside a series of international events that Azerbaijan will participate in this year. These developments indicate a long-term vision to integrate the region into the global economy and tourism landscape.

The decision to create a dedicated project for utilizing the economic potential of the East Zangazur Economic Region comes at a crucial time for Azerbaijan. The country, rich in natural beauty and untapped tourist attractions, has made significant strides in promoting its tourism sector in recent years. However, until now, many areas, especially those in the region, have remained underdeveloped, missing out on opportunities to contribute to national growth.

The importance of such projects cannot be understated. Tourism, after all, is one of the most effective ways to drive economic growth in developing regions. The creation of the Turan Gastronomy Academy in Sumgayit, for example, as discussed in a recent meeting of the Commission, highlights the potential for specialization within the tourism industry. With specialized training in 12 fields, the academy promises to equip local workers with the skills needed to thrive in the burgeoning gastronomy and tourism sectors.

What is particularly noteworthy is the emphasis placed on international cooperation. Azerbaijan’s active participation in four major international events this year signals a commitment to promoting its unique tourist destinations abroad. These efforts will undoubtedly attract global attention, fostering stronger economic ties and potentially attracting foreign investment into sectors such as hospitality, tourism services, and local infrastructure.

Yet, while these steps are promising, they must be followed by robust, sustainable development strategies. The growth of tourism in East Zangazur cannot be a short-term venture; rather, it should be part of a broader economic strategy that ensures long-term job creation, environmental sustainability, and cultural preservation. To this end, the emphasis on training a new generation of tourism professionals at the Turan Gastronomy Academy is a step in the right direction, ensuring that the local population has the skills and expertise needed to manage and nurture the industry effectively.

However, the region’s tourism potential also depends heavily on the development of infrastructure. There is a need for better roads, transportation links, and modern amenities to accommodate tourists. Investment in infrastructure must therefore go hand-in-hand with the promotion of the region’s natural beauty. Without this balanced approach, East Zangazur may struggle to attract tourists who expect a seamless travel experience.

In conclusion, the development of East Zangazur’s economic potential through tourism is a strategic move by Azerbaijan that holds promise for the region's economic future. The initiatives put in place to train a skilled workforce, coupled with international outreach, are commendable steps forward. However, for these efforts to be successful, they must be underpinned by long-term, sustainable development that encompasses infrastructure, environmental conservation, and the nurturing of local culture. If done right, East Zangazur has the potential to become not only a local economic hub but a key player in Azerbaijan’s tourism future.